Creating your presence online with a website, social medias, Google profile, or else is the very first step to having a great online visibility.

Once a business is on the web, a few things should be done to make sure the right people will visit it. Among those things, the website should be optimized for Search Engines (SEO), Google Maps should know where you the business is located, your social media pages should represent your business, etc. All this will bring organic customers to your business (no monthly fees).

To reach even more people, Google Ad Campaigns are a great way to make sure your website is always ranking first on Google. This common practice shows the best results to target new customers.

SEO stands for Search Engine Optimization.

When a website is created, there are ways to tell Search Engines (Google, Yahoo…) to show your website when people are searching for specific terms. By using specific SEO Keywords throughout your website, you will help Google know what your website is all about.

Too often though, this is not enough to rank high and show up on Google’s first result page.

Lite Media recommends combining many SEO technics for an optimized search result ranking.

There are two ways to reach customers online: Organically or through a paid campaign.

Paid Campaign are monthly fees paid to a search engine (Google, Facebook, Instagram…) to promote your business. It’s the best way to ensure that your website is shown to your target audience.

Lite Media has seen many businesses increase their revenues simply by creating a monthly Campaign. Our job is to make sure that every dollar spent on advertisement will return to you through new customers for your business.

Lite Media provides monthly reports to show our clients how their campaign is doing (and what they are paying for!). These reports include data such as how many time the ad was shown, how many times it was clicked, how much each click cost, etc.

Also, we analyze your campaign data each month and make adjustments to it. This is the best way to improve your campaign quickly. Overtime, your campaign will cost less but your ad will be presented to a more targeted audience.

One of the ways to be present online is through a proper website representing all aspects of your businesses. A website will present anything you want your potential customers to know: what you do, how to contact you, recent works you have done, who is part of your team, description of special services, etc.

Google Website is a new Google feature for small businesses who would rather not invest on a complete website but who still understand the importance of having an online presence.

Google Websites are a simple page created for businesses appearing on Google Maps. Once your business profile is created on Google Maps (name, address, opening hours, etc.) you can add the feature of creating a “Google Website” which will display those same information (name, address, opening hours, etc.) Google Website will also display recent pictures of your most recent work when you upload them.

This kind of website is not customizable and no more information can be added than what is allowed.

This being said, Google Websites are a great option for a minimal online presence and can be advertised easily with Google.